这个阿里巴巴做的 AI 助手，海外版叫 Qwen，国内叫通义千问。过去一年它在海外的增长速度，放到全球 AI 产品里都是排得上号的。
If you hadn’t heard of Qwen at the start of this year, it might be time to take another look. This AI assistant from Alibaba goes by “Qwen” overseas and “Tongyi Qianwen” domestically. Its growth rate in global markets over the past year ranks among the fastest in the entire AI industry.
它现在排在哪？
按 Exploding Topics 统计的 2026 年 6 月数据，Qwen Chat 的月访问量约 2820 万，排在全球 AI 工具第 25 位。另一家数据机构 AICPB 的口径略有不同，千问网页端 6 月访问量约 4453 万，在 AI 聊天机器人里排第 10。移动端涨得更猛——ElectroIQ 的数据显示，2025 年 12 月 Qwen App 两周内冲到 1834 万月活，月环比增长 149%。
不管用哪家的数，结论差不多：Qwen 已经从一个”中国本土产品”变成了一个真正有全球用户的 AI 工具。
Where does it stand right now? According to Exploding Topics’ June 2026 data, Qwen Chat pulls in about 28.2 million monthly visits, ranking 25th among global AI tools. AICPB uses a slightly different metric: Qianwen’s web platform logged roughly 44.53 million visits in June, placing it 10th among AI chatbots. On mobile, growth is even steeper — ElectroIQ reports that in December 2025, the Qwen app hit 18.34 million monthly active users in just two weeks, a 149% month-over-month jump. Whichever dataset you use, the conclusion is similar: Qwen has moved from a “Chinese domestic product” to a genuinely global AI tool.
免费是第一张牌，而且是真免费。
ChatGPT 把大家的预期拉高了，但 Plus 订阅每月 20 美元的价格，对很多国家的用户来说不是小钱。Qwen 上来就把核心聊天功能做成免费的，没有试用额度限制，也不催你升级。在东南亚、中东、拉美这些地方，这个差异是实打实的。
你打开就能用，不用绑信用卡，不用等审核，不用算这个月还剩几次提问。对刚接触 AI 的普通用户来说，这个门槛降得很低。
Free is the first card, and it’s genuinely free. ChatGPT set the bar for what people expect, but the $20/month Plus subscription is real money for users in many countries. Qwen launched its core chat experience as free from day one — no trial limits, no nagging upgrade prompts. In Southeast Asia, the Middle East, and Latin America, that difference is tangible. You open it and it works. No credit card required, no waiting for approval, no counting how many questions you have left this month. For everyday people just getting into AI, that’s a very low barrier to cross.
但光靠免费不够，开源这步棋才是真正的杠杆。
Qwen 的模型是开源的。这意味着开发者可以下载下来自己跑、自己改、自己部署。到 2025 年底，Qwen 系列模型在 Hugging Face 上的月下载量超过了 Llama，变成了这个全球最大开源模型平台上最受欢迎的基础模型。
有个数据值得注意：Replicate 和 Together AI 上，超过 40% 的新衍生模型是基于 Qwen 做的。全球开发者在 Qwen 基础上做了大概 18 万个衍生模型。
这不是烧广告烧出来的用户量。这是开发者用脚投票，选了一个他们觉得好用、能改、成本可控的底座。开发者圈子里的口碑，会慢慢外溢到普通用户那里。
But free alone doesn’t explain it. The open-source bet is the real leverage. Qwen’s models are open source. That means developers can download them, run them locally, modify them, and deploy them on their own infrastructure. By late 2025, Qwen’s monthly downloads on Hugging Face had surpassed Llama, making it the most popular base model on the world’s largest open-source model platform. One number worth noting: over 40% of new fine-tuned models on Replicate and Together AI are built on top of Qwen. Developers globally have created roughly 180,000 derivative models based on Qwen. This isn’t user growth bought with ad spend. Developers are voting with their feet, choosing a foundation they find capable, customizable, and cost-effective. Reputation in the developer community slowly spills over to regular users.
还有一个被低估的点：语言覆盖。
Qwen3 支持 119 种语言和方言。这个数字听起来有点虚，但放到全球市场上就是实打实的竞争优势。
ChatGPT 和 Claude 当然也支持多语言，但它们的主力用户始终集中在英语世界。当你是一个印尼语、阿拉伯语、西班牙语的普通用户，发现有一个 AI 助手能顺畅地用你的母语回答问题，而且免费，你会怎么做？
答案很简单：你会用它。
东南亚、中东、拉美这些区域，恰恰是全球互联网用户增长最快的地方。谁先在这些地方把本地化做扎实，谁就能吃到下一波用户红利。
There’s another advantage that gets overlooked: language coverage. Qwen3 supports 119 languages and dialects. That number sounds abstract, but in global markets it’s a concrete competitive edge. ChatGPT and Claude support multiple languages too, but their core user base remains concentrated in the English-speaking world. If you’re an everyday user in Indonesia, the Middle East, or Latin America, and you find an AI assistant that speaks your native language fluently — for free — what do you do? The answer is straightforward: you use it. Southeast Asia, the Middle East, and Latin America happen to be where global internet user growth is fastest. Whoever nails localization in these regions first captures the next wave of users.
不过话说回来，Qwen 现在的排名，和 ChatGPT 之间还差着一个数量级。
ChatGPT 的周活用户已经到了 8.4 亿量级，Gemini 也有 1.6 亿以上的月活。Qwen 的几千万月活，放在这个盘子里还是第二梯队。
而且它的挑战也很现实：怎么把开发者生态里的人气，真正变成普通消费者每天打开的习惯？怎么在免费之外，做出让人愿意付费的功能？这些问题，Qwen 现在都还没完全答上来。
That said, Qwen’s current ranking is still an order of magnitude behind ChatGPT. ChatGPT’s weekly active users are in the 840 million range, and Gemini has over 160 million monthly actives. Qwen’s tens of millions of monthly users still put it in the second tier of this landscape. Its challenges are real too: how do you turn developer-community buzz into a daily habit for everyday consumers? How do you build features people will actually pay for, beyond the free tier? Qwen hasn’t fully answered these questions yet.
所以 Qwen 冲进全球榜单这件事，真正有意思的地方不是”又一个中国AI产品出海了”。
而是它走了一条和别人不一样的路。不是砸钱买流量，不是先做英语市场再本地化，而是把模型开源出去，让全球开发者自己长出来。然后用免费和多语言，接住了那些主流AI产品没顾上的用户。
这条路能不能走通，现在还不好说。但至少它证明了一件事：中国大模型不一定非要在英语世界跟ChatGPT硬刚，也能找到自己的位置。
So what’s actually interesting about Qwen making the global rankings isn’t just “another Chinese AI product going overseas.” It’s that they took a different path. Not spending heavily on user acquisition, not launching first in English and then localizing. Instead, they open-sourced the models and let developers around the world build on top of them. Then they used free access and multilingual support to catch the users that mainstream AI products hadn’t bothered with. Whether this path works long term is still too early to call. But it proves one thing: Chinese large models don’t necessarily have to go head-to-head with ChatGPT in the English-speaking world. They can find their own footing.
